Being a travel advisor is demanding and we understand that better than most. At Dublin Tour Guide, our day-to-day work as Travel advisors in Dublin places us at the heart of planning, expectations, and experience delivery. Our aim is simple: to make your role easier, more informed, and ultimately more rewarding.
To support fellow professionals, we’ve created a dedicated email series designed specifically for travel advisors seeking deeper destination knowledge, stronger partnerships, and better client outcomes. Drawing on the experience of Local travel advisors in Dublin, the series focuses on practical insight rather than theory.
The series is structured around three areas that matter most to today’s advisors:
Once you sign up, you’ll receive actionable guidance that strengthens your destination expertise and supports long-term agency growth. As a leading operator working closely with local travel experts in Dublin, we also share how trusted partnerships are built and maintained – so you can apply the same model in other destinations.
By following the principles in this series, you’ll improve client satisfaction, build loyalty, and protect the relationships that matter most.
Why should you choose to work with Dublin Tour Guide over other suppliers in Dublin?
There are so many reasons why Dublin Tour Guide is a cut above the rest. Below, you can see we’ve made this easy for you by focusing on what you need and want from a tour supplier.
Your clients are precious. We know that. You need someone who you can trust to do right by them and right by you.
| Typical suppliers | Dublin Tour Guide | ||
|---|---|---|---|
| Your Needs – Basic | Local Experts | Offer tours in as many locations as they can sell and will generally be only ‘good enough’ in those areas. | We are the experts in Dublin because we only focus on delivering tours in Dublin |
| Quality of Tour services | Offer many different cookie-cutter tours that might only ‘tick the boxes’ | Offers a select few tours that have been crafted and perfected just for small private groups | |
| Quality of Tour Guides | Might hire any qualified guide from a big pool, with no attention to the reputation or standards of the guide. | We have a small select team of exceptional guides who we have trained to the highest level. | |
| Availability | Dependant on their other sources of clients | Focuses only on private tours so availability is reserved | |
| Your Needs – Advanced | Quality | As long as there are no complaints, the quality is fine | Wants to give your clients the best tour they’ll ever have, so a 4/5 rating is not good enough |
| Dependability | If problems occur, they might not have someone in the vicinity. When you call the staff don’t know what’s happening and it could take you a few calls to get through to the right person. | We are based in Dublin so can easily call out to solve a problem. One phone call will get you through to Garvan, the boss, right away. | |
| Consistency | Some tours and guides get 5/5 reviews some of the time, but not all of the time. | We get 5/5 reviews 98.5% of the time. See our TripAdvisor page. | |
| Loyalty | Might consider selling the traveller their tours directly when they meet in person – going over your head. If a traveller asks for a guide recommendation somewhere else, they will endeavour to give them the guide’s direct contact details. | Always respectful of your itinerary.If travellers ask to recommend a guide in another area, we will instead tell them to ask you (if we know that you have a recommendation) so that they will book your services again rather than going to a guide directly. | |
| Win-Win Relationship | If your past client books a tour with them, they might accept the booking and not mention it to you. | If your past client books a tour with us, we’ll pay you the 10% commission that you would have received had they booked with you. This is because we value our relationship with you. | |
| Easy to do business with | Might only offer prices in the local currency, leading you to figure out your net revenue for every quote. | Can give you annual tour prices in your currency as well our local currency (Euro). | |
| Premium Desires | Guides’ attitude towards the clients | “I have to bring them where they want to go, tell them some info, and then I’m done” | “I want to make this experience special for them. This is a unique opportunity to inspire them about Ireland and give them the best tour they’ll ever have.” |
| Guide’s competence at delivering private tours | Offer public, shared and private tours | We only offer private tours – our guides are used to a higher standard, and are far more skilled at customising such tours | |
| Choice of Guides | Your tour might be assigned a guide you’ve never heard of and you have no idea about their personality. | We have a small team of great guides. They have their profiles on our website so you can choose. Any guide we work with has to meet strict standards. Learn more here. | |
| Suitability of tours for your type of clients | Offer as many tours to appeal to as many people as possible | We know who our target demographic is and so only offer tours that we know they would love. | |
| Quality of choice | Offer as many tours as they can. Some are great, some are mediocre. | Only offer tours that have been crafted to deliver a 5-star experience every time. | |
| Priorities | The tour product – create an attractive product and people will book it | The guide – train an exceptional guide so that every client will write a glowing review to entice people to book the tour. | |
| Value for each participant | Want to optimise the number of people per tour to earn more revenue | Want to optimise the quality of connection felt by each person in a tour and so prefer fewer people per group. | |
| Commitment to customer satisfaction | Hopes for 5/5 reviews, but is happy with 4/5 or 3/5 | Work hard to ensure every tour results in a 5/5 review. Give a refund if the traveller gives less than a 5/5 review |
We have created a brochure that has no branding so that you can easily forward it to your clients. That’ll be Dublin taken care of!